FOR IMMEDIATE RELEASE

Johnstown, PA [December 1st, 2025]  Advance NIL (ADVANCE), the industry leader in Name, Image, and Likeness (NIL) education and athlete development, has officially partnered with Westmont Hilltop High School to bring its cutting-edge NIL Academy and athlete-focused programming to Western Pennsylvania.

In a rapidly evolving NIL landscape, where high school athletes now have real opportunities to monetize their personal brands, Westmont Hilltop is stepping up as a proactive leader in athlete protection, family education and community engagement. Through the partnership, the Westmont Hilltop community will gain access to Advance NIL’s full suite of educational offerings, including on-demand NIL Academy modules, interactive live sessions, NIL coaching, and their vetted NIL directory (ANSBC).

“With new NIL rules, settlements, and opportunities unfolding almost monthly, schools need trusted partners that can help families move from curiosity to confidence,” said Rashad Campbell, Partner and COO at Advance NIL. “Westmont Hilltop is setting the pace in Pennsylvania by choosing education over reaction and access over confusion.”

The initiative will focus on real-world practical education and readiness, teaching student-athletes and their parents about decision-making, due diligence, money, taxes, contracts, getting started and personal branding, all while maintaining PIAA and NCAA compliance standards.

“Our goal is to give our athletes a competitive advantage that lasts far beyond the game,” said Dr. William Aurandt, Principal at Westmont Hilltop High School. “Advance NIL’s resources empower our entire community to understand and navigate NIL opportunities responsibly.”

By investing in NIL education early, Westmont Hilltop joins a growing network of schools and sports organizations nationwide preparing their athletes to protect, manage and grow their NIL acumen and brand equity. The future of NIL starts with informed leadership and Westmont Hilltop is leading the charge and advancing their community.

About Advance NIL 

Advance NIL (ADVANCE) is a national leader in unbiased NIL education and consulting. Founded by a diverse team with real-world experience across sports business, athletic administration, education, finance, law, branding and compliance, ADVANCE delivers unmatched relatability and results. With more than 60,000 student-athletes and a growing list of professionals in its Protective Education ecosystem, ADVANCE equips athletes, their families and the entire ecosystem with the tools and knowledge to navigate Name, Image, and Likeness opportunities safely and confidently.

By partnering with high schools, sports academies, collegiate programs, pro teams and innovative organizations, ADVANCE is redefining athlete protection—helping institutions build sustainable, compliant and athlete-first NIL strategies.

Learn more at www.AdvanceNIL.com | Our vetted NIL directory www.AthleteNSBC.com

About Westmont Hilltop School District

Westmont Hilltop School District, located in Johnstown, Pennsylvania, is unified in a commitment to inspire and empower resilient, lifelong learners. Guided by this vision, the district fosters a student-centered environment grounded in academic excellence, innovative learning opportunities, and meaningful relationships. With a proud history and a focus on continuous growth, Westmont Hilltop partners with families and the broader community to create supportive, inclusive experiences that prepare every student to thrive in a global economy.

Learn more at www.WHSD.org