Our Team

Courtney Altemus
Managing Partner & Founder
Luke Fedlam
Managing Partner & Founder
Rashad Campbell
Partner & Chief Operating Officer
Lauren Lee
Director, Curriculum Development
Ashley Wechter
Director, Collegiate Partnerships
Meg Sorber
Manager, Client Relations



Advance is an unbiased industry leader in Name, Image and Likeness Consulting, Education, Life Skills Development and Due Diligence Technology Solutions. Our team’s diversity and real-world experiences provide enhanced relatability and unparalleled engagement. We strategically bring together experts across sports business, athletic administration, education, finance, law, marketing, branding and risk/compliance for the benefit of our partners. Our expertise, network of professional athletes and weekly immersion on college campuses across the country allows our team to collect real-time data and be agile to respond quickly to the rapid changes in collegiate and high school athletics.


Provide comprehensive advisory and strategic NIL solutions to educate, equip and empower all stakeholders in the high school, collegiate and pro sports ecosystem.

NIL Assessment & Advisory Comprehensive engagement with athletic department leadership, NIL working groups and other key stakeholders to identify infrastructure, bandwidth, gaps and best-practices to improve the NIL experience and establish sustainable programs on your campus.

NIL Protective Education Real-world practical education from experts designed to protect and educated all stakeholders in the collegiate and high school athletics ecosystem.

  • DDMC: Decision-Making, Due Diligence, Money, Contracts
  • Financial Education, Legal Education, Industry Education
  • Popular Topics: NFT’s, Getting Started with NIL, and more

On-Demand NIL Academy | Powered by GamePlan Mobile App Mobile-friendly subscription platform with Name, Image and Likeness Protective Education and Life Skills content designed to minimize risk, distractions and empower the entire NIL Ecosystem.

NIL Curriculum Development In-depth evaluation and collaborative solutions designed to maximize on-campus resources, our expertise, athlete pedagogy and live data from our diverse clientele to optimize your NIL program.

Life Skills Programming Interactive programs highlighting essential behaviors, processes and habits needed to manage the demands and challenges of life not traditionally covered in academia.

Elite Athlete Transitions Programming Designed to help athletes projected to go pro in their sport handle the complexities of becoming an Athlete CEO and performing at a high level.

Third Party Due Diligence + Technology Expert advice and risk assessment of professional service providers (agents, advisors, etc.), combined with an objective AI-driven first level screenings and ongoing monitoring.

Commercial Strategies Strategic initiatives and education for external stakeholders focused on generating untapped revenues and NIL-specific activations.

Recruiting Guidance Education and customized toolkits for coaches and staff to effectively recruit and retain athletes and their families.

Donor Engagement Innovative initiatives and educational resources for alumni, boosters, and other supporters.

Brand Resources Consulting and education for brands and outside organizations new to athlete partnerships, our team of experts ensure mutual protections and industry standards are implemented.

Policy Consulting Collaborative development of your institutional NIL policy to keep you compliant and competitive as the NIL landscape continues to evolve.

Labor & Employment Counsel Guidance to accommodate the potential evolution of collegiate athletics. Our team will provide thought leadership and advice while helping develop policies and procedures regarding labor and employment issues as they arise, helping you stay true to your institutional culture and strategic objective

Moving Sports Organizations Forward in a Purposeful Way

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