Press Release


Teamaltemus & Anomaly Sports Group Join Forces As Advance
Enhanced NIL Resource Focused on Comprehensive Advisory, Education and Strategic Solutions for the Future of Collegiate Athletics

PHILADELPHIA/COLUMBUS (June 1, 2022) – After two years of leadership in NIL education for college and high school athletes and their families, TeamAltemus and Anomaly Sports Group have joined forces to form ADVANCE. As the only company with a completely unbiased approach to NIL education, ADVANCE brings to bear unparalleled industry knowledge and experience working with institutions and student-athletes across the country.

“From our experience at the inaugural NIL Summit in Atlanta last month, we believe more and more schools understand how they fully need to support their student-athletes in Year 2 of NIL,” says Courtney Altemus, ADVANCE managing partner. “We heard overwhelmingly from student-athletes in attendance that they weren’t receiving enough business education to know how to get started, and once started, how to manage everything that comes with NIL.”

“It all comes back to education and that’s really what’s beautiful about Altemus and Anomaly coming together as ADVANCE,” said Ohio State Athletic Director Gene Smith. “Their experience in different places of business allows them to come in and teach. I look for companies like ADVANCE to come in, execute and leave a model for my athletic department.”

“ADVANCE is proud of our leadership in NIL education and the additional ways we have been able to support schools and their staffs, both formally and informally,” says Luke Fedlam, ADVANCE managing partner. “As NIL evolves, we want to ensure our college and university partners have a full spectrum of resources available to them in serving their stakeholders as they navigate this new NIL world.”

With a focus on comprehensive advisory, education and strategic solutions for the future of collegiate athletics ADVANCE’s full offerings include:

  • NIL Education
    • Protective Education Curriculum Development and Programming
    • Life Skills Programming
    • Elite Athlete Transition Programming
  • NIL Advisory
    • Institutional Assessment
    • Policy Consulting
    • Commercial Strategies and Branding Resources
    • Recruiting Guidance and Donor Engagement
    • Labor & Employment Counsel
  • NIL Third-Party Due Diligence
    • Technology Solutions


ADVANCE’s professional diversity and real-world experiences provide enhanced relatability and unparalleled engagement. We strategically bring together experts across sports business, education, finance, law, marketing, branding and risk/compliance for the benefit of our partners. Our expertise, network of professional athletes and weekly immersion on college campuses across the country allow our team to collect real-time data and be agile to respond quickly to the rapid changes in collegiate athletics.

ADVANCE Partners: ACC, Atlantic 10, Boise State, Cornell, Fordham, George Mason, George Washington, Gonzaga, LaSalle, Louisville, Michigan State, Minnesota, NCAA, Notre Dame, Ohio State, Rhode Island, Rice, Richmond, San Diego State, St. Louis, Temple, Texas Tech, UMass, Virginia Commonwealth and Wake Forest.


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