PHILADELPHIA, PA [August 7th, 2025] – Advance NIL (ADVANCE), a leading provider of unbiased education in the evolving landscape of Name, Image, and Likeness (NIL), is proud to announce a new collaboration with Baird Private Wealth Management. Advance will deliver unbiased education to equip financial advisors with necessary knowledge to help clients navigate the unique challenges and opportunities presented by the rapidly changing NIL environment.

As part of Baird’s ongoing commitment to offering its advisors access to specialized resources to help support their client’s needs, this initiative reflects the growing importance of NIL in family financial decisions—particularly for those with high school, collegiate, and professional athletes.

Advance NIL will maintain its position as an unbiased and expert educational resource, with no affiliation to specific products, services or providers. This ensures that financial advisors receive clear, data-driven and real-time information to guide their clients without influence or conflict.

The collaboration will include curated educational sessions, resources and ongoing insights delivered by Advance NIL to Baird’s advisor network.

“NIL is no longer optional. It’s a business category every advisor must understand if they want to stay relevant and build meaningful multigenerational relationships,” says Courtney Altemus, Managing Partner at Advance NIL. “Athletes and their families should seek advisors who are knowledgeable about NIL and the ongoing changes if they want solutions tailored to their needs. 

To learn more, visit AdvanceNIL.com or connect with your Baird advisor at www.rwbaird.com.

About ADVANCE 

Advance NIL (ADVANCE) is a national leader in unbiased NIL education and consulting. Founded by a diverse team with real-world experience across sports business, athletic administration, education, finance, law, branding and compliance, ADVANCE delivers unmatched relatability and results. With more than 60,000 student-athletes and a growing list of professionals in its Protective Education ecosystem, ADVANCE equips athletes, their families and the entire ecosystem with the tools and knowledge to navigate Name, Image, and Likeness opportunities safely and confidently.

By partnering with high schools, sports academies, collegiate programs, pro teams and innovative organizations, ADVANCE is redefining athlete protection—helping institutions build sustainable, compliant and athlete-first NIL strategies.

Learn more at www.AdvanceNIL.com | Visit our vetted NIL directory www.AthleteNSBC.com

About Baird

Established in 1919, Baird has approximately 5,300 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $490 billion in client assets as of December 31, 2024. Committed to being a great place to work, Baird ranked No. 13 on the 2025 Fortune 100 Best Companies to Work For® list – its 22nd consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Robert W. Baird Limited and Baird Capital Partners Europe Limited are authorized and regulated by the Financial Conduct Authority. 

For more information, please visit Baird’s website at www.rwbaird.com.