Press Release


Advance NIL Officially Announces its High School and Youth NIL Educational Mobile Offering - Powered by Game Plan
Empowering Athletes and Their Families with On-Demand NIL Resources Featuring Financial, Legal, Business and Life Skills Education

PHILADELPHIA | COLUMBUS (May 23, 2023) Advance is excited to announce a more robust and dynamic NIL educational App for the high school and youth sports space. Powered by Game Plan’s software technology, Advance has unveiled an updated and expanded set of eLearning courses geared towards educating athletes, parents, and school administrators on the ever-changing NIL landscape.

“The pace of change when it comes to NIL is incredibly rapid,” said Courtney Altemus, Managing Partner of Advance. “Our focus is delivering unbiased and expert education to athletes, families and coaches as they learn to navigate this new normal in high school sports.”

Advance uses its continuous collection of real-time data to inform ongoing curricula additions and adjustments. This helps the entire high school NIL ecosystem anticipate and stay ahead of the fast pace of change.

Advance is currently the exclusive NIL education partner for the Pennsylvania Interscholastic Athletic Administration (PIAA) and the Massachusetts Interscholastic Athletic Administration (MIAA). Additionally, Advance partners with the Jr. NBA program, the My Brother’s Keeper Village in the City of Columbus, Ohio to deliver timely education for athletes, parents and administrators. The National Federation of State High School Athletic Associations (NFHS) has also partnered with Advance to offer a free NIL course on their NFHS Learn platform. In less than six months our course has been completed by a resident in all 50 states.

Learning courses are uniquely designed with athletes and parents in mind and provide education on the overall NIL landscape as well as state-specific information. Courses are 6-8 minute interactive eLearning modules that are led by Advance’s industry-leading experts in the NIL space and will be available on mobile devices through Game Plan.

“As NIL is a new space for athletes, families and school administrators to navigate, we recognize the critical importance of delivering education that can positively impact athletes and their families,” said Luke Fedlam, Managing Partner of Advance. 


To access the Advance NIL App, Click Here 



Advance is an unbiased industry leader in Name, Image and Likeness Consulting, Education, Life Skills Development and Due Diligence Technology Solutions. Our team’s diversity and real-world experiences provide enhanced relatability and unparalleled engagement. We strategically bring together experts across sports business, athletic administration, education, finance, law, marketing, branding and risk/compliance for the benefit of our partners. Our expertise, network of athletic stakeholders and weekly immersion on college campuses across the country allows our team to collect real-time data and be agile to respond quickly to the rapid changes in high school athletics. To learn more about Advance, please visit


Game Plan is the leading provider of athlete development software in the country. 875+ athletic organizations leverage Game Plan’s suite of learning, career, and analytics products to create cultures of team engagement and support for their athletes. With over 240,000 courses completed annually, our comprehensive eLearning courses equip both athletics departments and conference offices with management and insight tools to ensure outstanding experiences and outcomes with an unmatched accessibility. To learn more about Game Plan, please visit




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