Press Release


IMG Academy, Advance NIL Partner to Provide Trailblazing NIL and Life Skills Education
Advancing the IMG Academy Ascenders

BRADENTON, Fla. (May 30, 2024)IMG Academy, the world’s leading sports education brand, and Advance NIL (ADVANCE), a leading NIL education, athlete protection (ANSBC) and athlete development organization announced today they will partner to provide IMG Academy student-athletes education to help navigate the complexities of collegiate NIL. The trailblazing NIL and life skills collaboration further enhances IMG Academy’s holistic approach to education aligned with its purpose to empower student-athletes to win their future.

ADVANCE, known for its commitment to delivering unbiased life skills and NIL education for the entire NIL ecosystem, will bring its expertise in NIL-related finance, legal, entrepreneurship, branding and life skills to IMG Academy's student-athletes starting this fall. The collaboration aims to empower young student-athletes and their families by educating them on how to protect themselves, maximize their personal brand and to be champions of their potential NIL financial futures.

"IMG Academy prioritizes the preparation of its student-athletes for college and beyond, and this life preparedness is the foundation of ADVANCE education and protection,” said Courtney Altemus, Managing Partner & Founder of ADVANCE. “Our entire team at ADVANCE is excited to implement our specialized NIL and life skills programs to complement IMG Academy’s excellent holistic student-athlete development curricula. This partnership will set a new standard for elite college preparatory and sports academies in the way they protect their scholar-athletes NIL and life skills."

The agreement includes ADVANCE Elite programming, similar to the education ADVANCE provides college athletic departments and professional sports teams, setting a remarkable precedent at the high school level nationally. IMG Academy will utilize ADVANCE’s multi-platform NIL Academy that includes multi-day campus visits, virtual sessions and ongoing online education modules. These programs are designed to educate student-athletes and their families on how to effectively navigate NIL and build successful futures both on and off the field.

"We are thrilled to partner with Advance NIL to bring their expert guidance and innovative solutions to our student-athletes and community as a whole," said Brent Richard, IMG Academy CEO. "This collaboration is not just about NIL; it’s about enhancing IMG Academy’s holistic approach to education and supporting the complete student-athlete development journey.”

IMG Academy’s intentional and unparalleled focus on holistic personal development sets it apart from any other education brand or institution in the world. It is the only prep school in the world with a dedicated staff of more than 100 specialists focused specifically on intentional personal development in the areas of leadership, mental performance, nutrition, communication, and sports science. IMG Academy across its boarding school and digital products, NCSA College Recruiting and IMG Academy+, helps place more than 30,000 student-athletes onto college athletic rosters annually.

The collaboration between IMG Academy and ADVANCE not only marks a significant milestone in high school sports but also establishes a new model for student-athlete development nationwide.

About IMG Academy

IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:

  • Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
  • Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
  • Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches


To learn more about IMG Academy and its on-campus and online experiences, visit


ADVANCE is an industry leader in NIL education, athlete protection (ANSBC) and athlete development. Since 2019, ADVANCE has impacted over 40,000 athletes across college and high school athletics through unbiased real-world practical programs. Their online education platform, NIL Academy, offers access to courses spanning key topics including Financial Management, Taxes, Contracts, Collectives, Camps/Clinics and more.

  • Academy Multi-Platform Education (In-Person, Virtual, On-Demand Digital Modules)
  • Athlete Protection Third Party Due Diligence Directory (
  • Advisory Athletic Departments, High Schools State Associations and Sports Organizations


To learn more about ADVANCE visit

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