Press Release


Iowa State Athletics Partners with Advance NIL
Advancing the Iowa State Athletic Department

Ames, Iowa [8/22/2023] – Advance NIL (ADVANCE), an industry leader in Name, Image and Likeness (NIL), has partnered with Iowa State Athletics to provide proactive educational sessions to all Cyclone student-athletes during the 2023-24 academic year, school officials announced today.

“As the NIL landscape continues to evolve, we believe that it is important to equip all of our student-athletes with the resources to capitalize on NIL opportunities,” said Iowa State Senior Associate Athletics Director Shamaree Brown. “ADVANCE is the industry gold standard in providing proactive NIL educational opportunities to student-athletes, and we are excited to begin this journey with them during the upcoming academic year.”

As part of the agreement, ADVANCE will travel to Ames to facilitate educational sessions with Cyclone student-athletes, coaches and staff. The student-athlete sessions will focus on developing NIL opportunities, effectively marketing and utilizing NIL as well as education in the areas of taxes and contracts.  The sessions for coaches and staff will be geared around the ever-changing NIL landscape.

"Timely, impactful education is critical as the pace of change with NIL continues to evolve. We are excited to partner with the Cyclones and bring our unbiased, protective education to help their student-athletes be set up for life long success," said Luke Fedlam, Managing Partner at ADVANCE.  "This relationship will extend to their coaches and staff as well as other campus partners to support Iowa State Athletics as they create a world-class student-athlete experience."

In addition to ADVANCE, Iowa State Athletics has collaborated with the Ivy College of Business on a series of educational sessions available to all Cyclone student-athletes, worked with CAMPUS-INK and INFLUXER to provide co-branded ISU merchandise opportunities for all Cyclone student-athletes and created the Cyclone Exchange through INFLCR to connect local businesses and student-athletes in the NIL space.

For more information on ADVANCE, please visit or contact Ashley Wechter (Director, Collegiate Partnerships) at


About Advance NIL  
Advance NIL (ADVANCE) is an unbiased industry leader in Name, Image and Likeness Education, Consulting and Athlete Development. They empower high school, collegiate, pro athletes, their families and the entire ecosystem through financial, legal, business and life skills education. To date, ADVANCE has supported over 30 universities most notably elite Power 5’s but prides itself on its diverse client pool. They have an award-winning NIL Protective Education program and have collaborated with over a dozen NFL teams, the NFL Players Association, the NCAA, the National Federation of High Schools (NFHS) and the Jr. NBA. Our team’s diversity and real-world experiences provide enhanced relatability and unparalleled engagement and enrichment. ADVANCE is an organization that places a strong emphasis on excellence, being agile and elevating the standard across the sports industry. #AdvancingAthletes

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