FOR IMMEDIATE RELEASE

Fairburn, GA [February, 7th 2024] — Advance NIL (ADVANCE), an industry leader in Name, Image and Likeness (NIL), Life Skills Programming and Athlete Development, has partnered with Landmark Christian School (Landmark) to provide its award-winning NIL and Life Skills education to the Landmark community.

In an era where student-athletes are gaining unprecedented opportunities to leverage their personal brands, Landmark recognizes the importance of protecting and preparing its athletes for success both on and off the field. The partnership with ADVANCE will empower Landmark student-athletes with the knowledge and skills needed to navigate the complex landscape of NIL.

Under the terms of the partnership, ADVANCE will provide its on-demand NIL and Life Skills Education built for mobile via NIL Academy. Starting off with ADVANCE’s core curriculum, these programs will cover a range of topics, including: decision-making, due diligence, money (taxes) and contracts. While also covering: getting started with NIL, developing your personal branding and more. By equipping student-athletes with these essential life skills, Landmark aims to foster a culture of responsibility and empowerment.

"We are thrilled to partner with Landmark Christian School in this groundbreaking initiative," said Courtney Altemus, Managing Partner of Advance NIL. "This collaboration underscores our commitment to investing in the future of student-athletes by providing them with the knowledge and resources necessary to make informed decisions about their NIL opportunities.”

Landmark Christian School is equally enthusiastic about the partnership. Tommy Lewis, Athletic Director at Landmark Christian School, stated, "At Landmark, we are dedicated to the holistic development of our students. The partnership with ADVANCE aligns perfectly with our mission to equip our student-athletes for success in all aspects of life." 

The collaboration between ADVANCE and Landmark represents a forward-thinking approach to athlete-development and education, ensuring that student-athletes and their families are well-prepared to navigate the evolving landscape of NIL opportunities while maintaining a focus on academic excellence and personal growth. Together, they are set to redefine the future of NIL education for student-athletes across the nation.

About Advance NIL

ADVANCE is an unbiased industry leader in NIL education offering access to finance, due diligence and life skills courses for athletes and their families. Since 2019, ADVANCE has impacted over 40,000 athletes across college and high school athletics through its unbiased life skills programming. With an award-winning NIL Protective Education program, ADVANCE has collaborated with over 15+ NFL teams, the NFL Players Association, the NCAA, the National Federation of High Schools (NFHS), multiple High School State Associations and the Jr. NBA.  #AdvancingAthletes

To learn more about ADVANCE and NIL Academy, visit advanceNIL.com or contact Ashley Wechter, Director of Partnerships at AWechter@AdvanceNIL.com | (740) 624-1696

About Landmark Christian School

Landmark Christian School (LCS) is a K-12 private Christian school in the Atlanta metropolitan area of Georgia, United States. It has a main campus in Fairburn, GA serving students in grades K through 12, and a satellite campus in Peachtree City, GA serving grades K through 4.

To learn more about LCS, visit:  https://landmarkchristianschool.org/

Landmark Christian School is pleased to be a member of the Georgia High School Association (GHSA), competes in Class 5-AA – Private, and has won 42 state championships. 

To learn more about GHSA, visit: https://www.ghsa.net/