Press Release


Michigan State Athletics Announces Extension with Advance NIL
Advancing the Michigan State Athletic Department

East Lansing, MI [8/31/23] – Michigan State Athletics, home to the award-winning NIL Institutional Program EverGreen, has announced a partnership extension with a founding contributor Advance NIL (ADVANCE), an industry leader in Name, Image, and Likeness (NIL) education, consulting and athlete development.

“From the outset, ADVANCE has helped Michigan State as we’ve developed and implemented our NIL programming,” said Darien Harris, Assistant AD for NIL & Special Advisor to the Athletic Director. “They’ve done a tremendous job educating our student-athletes and providing them all the tools to participate in NIL. The real-life examples and exercises have proven to be extremely useful and practical for our student-athletes as they navigate their own NIL opportunities.”

Through the extended partnership, ADVANCE will visit the Spartans on multiple occasions each semester to ensure cohesion and progression for all sports throughout the academic year. In year three of NIL, the priorities are practical real-world education for student-athletes and processes on how they can effectively navigate, market and protect themselves in NIL, as well as financial management, taxes and contracts.

“This relationship is special, and we’re excited to extend our partnership with MSU and build upon the foundation that’s been set. In the rapidly evolving NIL landscape, Michigan State Athletics has done a tremendous job keeping education as their cornerstone and we’re proud to be a part of it,” said Luke Fedlam, Managing Partner at ADVANCE. “Together we share a mission to help guide student-athletes throughout their journey. This partnership seeks to address one of the most vital aspects of improving the student-athlete experience and outcomes - unbiased and comprehensive education.”

ADVANCE’s expertise, network of professional athletes and weekly immersion on college campuses across the country allows its team to collect real-time data and be agile in responding quickly to the rapid changes in collegiate athletics. This comprehensive partnership activates a number of ADVANCE products and services including:

  • Advisory and Consulting
  • Protective Education | DDMC+
  • Financial Education + Life Skills
  • NIL Academy (Powered by Game Plan)
  • The Money Game
  • Athlete CEO Series and More


For more information on ADVANCE, please visit or contact Ashley Wechter (Director, Collegiate Partnerships) at


Advance NIL (ADVANCE) is an unbiased industry leader in Name, Image and Likeness Education, Consulting and Athlete Development. They empower high school, collegiate, pro athletes, their families and the entire ecosystem through financial, legal, business and life skills education. To date, ADVANCE has supported over 30 universities most notably elite Power 5's but prides itself on its diverse client pool. They have an award-winning NIL Protective Education program and have collaborated with over a dozen NFL teams, the NFL Players Association, the NCAA, the National Federation of High Schools (NFHS) and the Jr. NBA. Our team's diversity and real-world experiences provide enhanced relatability and unparalleled engagement and enrichment. ADVANCE is an organization that places a strong emphasis on excellence, being agile and elevating the standard across the sports industry. #AdvancingAthletes

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