Press Release


Advance NIL Teams Up with UCLA Athletics for Name, Image, Likeness Education
Advancing The UCLA Athletic Department

Los Angeles, CA [12/4/2023] - The UCLA Bruins announced a new educational initiative featuring Advance NIL (ADVANCE), an industry leader in Name, Image, Likeness education, consulting and athlete development.

"With an impressive athletic history like UCLA, we are eager to get to campus and begin advancing their NIL programming. A critical component of success is education, and we’re confident that our expertise will maximize what Athletic Director Martin Jarmond and his team have mapped out for their student-athletes,” said Co-Founder and Managing Partner, Luke Fedlam.

Through the collaboration, ADVANCE will host virtual staff and coaches’ meetings to ensure a level of comprehension, progression and guidance is offered to the Bruins staff. During the various campus visits, the ADVANCE team will intentionally break down the levels of engagement and interests to cater workshops appropriately from beginner to elite. All student-athletes, regardless of their level, will have a foundational understanding of how to protect themselves in NIL, as well as financial management, taxes and contracts.

“This relationship is exciting, and in the rapidly evolving NIL landscape, UCLA Athletics has established their desire to educate and prepare their student-athletes for NIL and for life. We’re proud to be their educator of choice and looking forward to our time with the Bruins,” said Courtney Altemus Co-Founder and Managing Partner of ADVANCE.

Together, ADVANCE and UCLA Athletics share a mission to help prepare student-athletes for their life-long journey. The Bruins’ new initiative addresses one of the most critical aspects of improving the student-athlete experience and outcomes - unbiased and comprehensive education.

ADVANCE’s expertise, network of professional athletes and weekly immersion on college campuses across the country allows its team to collect real-time data and be agile in responding quickly to the rapid changes in collegiate athletics. This comprehensive initiative activates a number of ADVANCE products and services including:

  • Advisory + NIL Roundtable
  • Protective Education (DDMC)
  • Financial Literacy, The Money Game
  • Athlete CEO Series
  • Career & Life Skills

For more information about ADVANCE, please visit or contact Ashley Wechter (Director, Collegiate Partnerships) at

About Advance NIL

Advance NIL (ADVANCE) is an unbiased industry leader in Name, Image and Likeness Education, Consulting and Athlete Development. They empower high school, collegiate, pro athletes, their families, and the entire ecosystem through financial, legal, business and life skills education. To date, ADVANCE has supported over 30 universities, most notably elite Power 5's but prides itself on its diverse client pool. They have an award-winning NIL Protective Education program and have collaborated with over a dozen NFL teams, the NFL Players Association, the NCAA, PIAA, MIAA, WIAA, the National Federation of High Schools (NFHS) and the Jr. NBA. Our team's diversity and real-world experiences provide enhanced relatability and unparalleled engagement and enrichment. ADVANCE is an organization that places a strong emphasis on excellence, being agile and elevating the standard across the sports industry. #AdvancingAthletes

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