Press Release


University of Maryland Athletics Partners with Advance NIL
Advancing the Maryland Athletic Department

College Park, MD [9/28/2023] - The Maryland Athletics Department announces a strategic partnership with Advance NIL (ADVANCE), an industry leader in Name, Image, Likeness Education, Consulting and Athlete Development.  As the Terps enter year three of NIL, this partnership will amplify Maryland’s Momentum NIL program and seeks to equip all stakeholders involved, including student-athletes, coaches, staff and beyond. 


“We are very excited to be partnering with ADVANCE to expand our resources within the Momentum NIL program," said Grayson Wagner, Director of NIL Services. "ADVANCE and their team bring a wealth of knowledge and experience in the space and will play a key role in educating Maryland student-athletes. ADVANCE’s involvement will help us continue to prepare student-athletes for success during their college athletic experience and, more importantly, their lives beyond sports.” 


ADVANCE will visit the Terps on multiple occasions during the 2023-24 academic year, as well as provide on-demand learning modules through their NIL Academy (Powered by Game Plan).  The priority will be to provide real-world, practical education that equips student-athletes on how to effectively navigate, market and protect themselves in NIL. As a result, financial management, taxes and contracts will be major points of emphasis.  This education is critical not only for NIL, but for building foundational life skills. 


“Athletes want more, and we’re looking toward partnering with the University of Maryland to enhance NIL opportunities through strategic education initiatives,” said Managing Partner and Co-Founder, Courtney Altemus. “NIL has become a critical part of the student-athlete experience and we know our unbiased and comprehensive education will add value to their existing programming and propel their entire department forward.  A special thanks to Grayson and the Terps  for making education a priority.”


This comprehensive partnership activates a number of ADVANCE resources including:

  • Advisory and Consulting
  • Protective Education | DDMC+
  • Financial Education | Money Game
  • NIL Academy (Powered by Game Plan)
  • Life Skills and More...


For more information about ADVANCE, please visit or contact Ashley Wechter (Director, Collegiate Partnerships) at


About Advance NIL
Advance NIL (ADVANCE) is an unbiased industry leader in Name, Image and Likeness Education, Consulting and Athlete Development. They empower high school, collegiate, pro athletes, their families, and the entire ecosystem through financial, legal, business and life skills education. To date, ADVANCE has supported over 30 universities, most notably elite Power 5's but prides itself on its diverse client pool. They have an award-winning NIL Protective Education program and have collaborated with over a dozen NFL teams, the NFL Players Association, the NCAA, PIAA, MIAA, the National Federation of High Schools (NFHS) and the Jr. NBA. Our team's diversity and real-world experiences provide enhanced relatability and unparalleled engagement and enrichment. ADVANCE is an organization that places a strong emphasis on excellence, being agile and elevating the standard across the sports industry. #AdvancingAthletes

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