Press Release


Wisconsin Interscholastic Athletic Association (WIAA) Partners With Advance NIL
Advancing the Wisconsin Interscholastic Athletic Association


Stevens Point, WI [9/26/2023] – Advance NIL (ADVANCE), an industry leader in Name, Image and Likeness (NIL), Life Skills Programming and Athlete Development, has partnered with The Wisconsin Interscholastic Athletic Association (WIAA) to preemptively provide its award-winning NIL and Life Skills education to Wisconsin athletic directors (ADs), coaches, student-athletes and their families during the 2023-24 academic year.


“Although there have been no changes with regards to Name, Image and Likeness (NIL) in the WIAA amateur status rules and regulations, we recognize that this is a dynamic landscape across the nation,” WIAA Executive Director Stephanie Hauser said. “As a service organization, we believe that it is important to educate our membership, so they can be the most reliable resource for their student-athletes and their families on the topic of NIL. We are grateful to have established a partnership with ADVANCE to help us navigate this ever-changing environment.”


As part of the agreement, ADVANCE will provide support for ADs, coaches, student-athletes, and their families through virtual education sessions and their NIL Academy Mobile App (Powered by Game Plan). The app will provide digestible on-demand content for all subscribers with an overview of their core NIL and Life Skills curriculum. The virtual sessions will focus on breaking down what NIL is, what ADVANCE has learned from other states at the high school level and how to be best prepared for NIL.


"Education is critical as the pace of change with NIL continues to evolve around the country. We are excited to partner with WIAA and bring our unbiased, NIL Protective Education to help their student-athletes be prepared when NIL is permitted or as they prepare for college where it’s allowed," said Luke Fedlam, Managing Partner at ADVANCE.


For more information on ADVANCE, please visit or contact JenPilling (Director, High School Partnerships at


About Advance NIL

Advance NIL (ADVANCE) is an unbiased industry leader in Name, Image and Likeness Education, Consulting and Athlete Development. They empower high school, collegiate, pro athletes, their families, and the entire ecosystem through financial, legal, business and life skills education. To date, ADVANCE has supported over 30 universities, most notably elite Power 5's but prides itself on its diverse client pool. They have an award-winning NIL Protective Education program and have collaborated with over a dozen NFL teams, the NFL Players Association, the NCAA, PIAA, MIAA, the National Federation of High Schools (NFHS) and the Jr. NBA. Our team's diversity and real-world experiences provide enhanced relatability and unparalleled engagement and enrichment. ADVANCE is an organization that places a strong emphasis on excellence, being agile and elevating the standard across the sports industry. #AdvancingAthletes

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